![]() ![]() Once these questions have been answered, this thesis attempts to offer an analysis of the subculture that has formed around these media. This overview discusses topics such as Dutch manga translations, illegal fanmade publications, and local television planning. ![]() This is followed by an overview of the history of anime- and mangafandoms in Belgium. The starting point of this text is Club Dorothée, which is a French children’s television emission that ran in the ‘80s and ‘90s. ![]() This master’s thesis tries to uncover how these media have gained this much popularity in such a short amount of time, and what has triggered this boom. ![]() Along with this apparent popularity, a full-fledged Belgian subculture has formed around these Japanese media, in which the concept of fandom plays a central role. Comic conventions attract more visitors each passing year, and local fan communities like cosplayclubs gain new members on a daily basis. Mainstream storechains have started selling Japanese fan objects. Manga and anime, which are Japanese comics and animation respectively, have become very popular in Belgium in a seemingly short amount of time. I've made the translation myself, so no matter how many times I proofread it, errors may still appear. This paper is an English translation of my master's thesis in Cultural Studies. Additionally, future implications and directions of research as well as future considerations for similar campaigns are discussed. Since racial inequalities often lead health disparities, this ethical analysis of STARS’ campaign has implications for both intercultural and health communication scholars. Therefore, this analysis seeks to explore implicit and explicit values and ethical dilemmas inherent within the campaign. This campaign raises many ethical dilemmas. In order to combat “racist” costumes, STARS initiated a campaign, funded by the Dean o f Students in order to foster conversation and to bring awareness to racist, discriminatory, stereotypical, and prejudiced Halloween costumes. Situated in Athens, Ohio, OU has a history of hosting block parties for Halloween. Students Teaching against Racism in Society (STARS) attracted both national and inter-national headlines in October 2011 with their anti-racism campaign entitled “We’re a culture, not a costume.” At the time of the campaign, STARS was composed of ten undergraduate student members at Ohio University (OU). The thesis also gives many opportunities for further study, such as with the depictions (illustrations and narrative) of women's bodies both in the religious context and modern popular (boys') manga context the use of religious epics as a means to success in "Shonen Jump's" most popular boys' manga in the US and Japan from 2001 - 2005 and a possible shift away from "necessary" tragic endings (that signal and uphold values of cultural uniformity) towards "happy endings" (that signal cultural acceptance of personal identity singularity) in Japanese manga, among younger creators and consumers. It shows that, in "Bleach," seeking spiritual transcendence drives character development, plot, and setting that the Buddhist Wheel of Life best explains “powering-up” of characters to higher spiritual and physical planes of being and that the story’s action and resolution depend on a wish-fulfilling jewel, with several characters rooted in such Buddhist archetypes as nagas (dragon deities), the Wisdom King Aizen Myô-ô, and the Sâkyamuni Buddha. As such, this paper sets out to show that Buddhist imagery is in "Bleach" and is inherent to literary assessment of the story's value as a whole. However, I posit that much of this is due to cultural barriers, as the latter two arcs rely heavily on esoteric Buddhist symbology such as Aizen Myo-o and wish-fulfilling jewels, which were set up in the first arc. "Bleach" is a manga best-selling in the US and Japan in the early 2000s, published by Shuesha in its weekly "Shonen Jump" imprint however, in America the "first arc" ("Soul Society Arc") of the story was received to great success, with the "second" ("Arrancar") and "third" ("Hueco Mundo") "arcs" meeting with great derision as "filler material" and plot-recycling. ![]()
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